Geomarketing Always: Find What You Need, When You Want It
Geovision Group’s Right Approach to Geomarketing
Businesses can often struggle finding the right place to sell their product. The data may not be updated, making it difficult to pinpoint what is going wrong. Without accurate insights, companies will be challenged to make right strategic decisions.
Geovision Group will come to solve these problems and give you the best solution. Our advanced geomarketing tools enable you to filter and select the specific sale data from one point, aligning with your growth strategy and helping you make informed decisions.
Geomarketing leverages Geographic Information Systems (GIS) to optimize sales, marketing, and logistics processes for businesses. At Geovision Group, we ensure you have the right approach to get what you need, when and where you need it.
Take advantage of the opportunity
Now is the best time to join our team! The geomarketing industry is expected to grow at an annual rate of 17.9% until 2026, due to the rise of e-commerce and the increasing demand for personalized services. This will lead your business to be one of the top competitors of the market.
How Our Geomarketing Services are Making Companies successful
For Alliance Healthcare, geomarketing has been a key tool in transforming their business strategy. By having real time insights based on location, they’ve been able to gain a deeper understanding of their sales regions and discover hidden opportunities for growth.
With our help they have provided customized analysis on evaluating existing or potential regions differencing each region’s strengths and weaknesses. And also have made targeted field sales planning such as identifying the doctors and pharmacists with the highest sales potential.
For Anadolu Efes’ operations, working with us has offered valuable insights and solutions tailored to their regional and category management needs. By using geomarketing, Anadolu Efes was able to create optimized sales representative regions, ensuring that each area was managed more effectively, with sales representatives strategically assigned based on geographic data. This improved coverage and customer engagement, leading to higher sales performance.
How does geomarketing work for companies?
- Coca Cola uses geomarketing to have highly personalized marketing campaigns. By analyzing geographic data, they can tailor messages and promotions specific to each local market, taking into account cultural factors, regional preferences and purchasing behavior.
- Starbucks uses geomarketing to identify ideal locations to open new stores. They analyze demographic data, consumption patterns, and geographic characteristics to select areas with high population density, accessibility, and business potential.
- Amazon leverages geomarketing to optimize its logistics and delivery services.
Implementing Geomarketing in Your Business
To implement geomarketing in your business, start by gathering and analyzing geographic data related to your target audience, sales patterns, and market trends.
At Geovision Group we provide you with resources to:
- Use geographic information systems (GIS) or geomarketing software to collect data on demographics, consumer behavior, traffic patterns, and competitors. This will help you understand where your customers are located and how they interact with your brand.
- Segment your audience based on geographic location, preferences, and behaviors. Tailor your marketing campaigns to address the specific needs of different regions or communities, considering local cultural nuances and regional trends.
- Localized Marketing Campaigns, analyze how to include targeted offers, events, or advertising that speaks to regional tastes, festivals, or local events.
- If you offer delivery services, we will help to optimize routes and reduce delivery times. Analyzing traffic patterns and customer locations can help you streamline logistics and reduce fuel costs, improving overall efficiency.
- Monitor and Adjust: We use performance metrics to assess the impact of your campaigns, store placements, and logistics decisions, making adjustments as necessary to improve results.
AI will Empower your Company to continue Growing
The term “GeoMarketing” was first used by Google in the year 2000 when they announced their brand new service called “Adwords”. It was really complex to implement and used a lot of computational time. For years companies didn’t want to focus on this, before AI started to make the development and integration more easy and secure.
We integrate AI, and we’re not just mapping locations; we’re decoding costumers behavior patterns and preferences for your business well into the future. This approach to audience targeting, allows you to understand your customers better.
At Geovision Group we give you the power of geomarketing to make data-driven decisions and optimize your sales strategy. Contact us today to revolutionize the way you connect with your customers through smarter location-based marketing.
